Want to learn this is a social environment?
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Values-Based Data Science & Design
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Glossary
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Structural Features
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Structural Features

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Audience → Size How many people are present?

Examples: Large — rock concert Intimate — dinner Unclear — how many people are there?

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Audience → Loyalty Are people going to stick around?

Examples: Loyal — dinner with close friends. Trapped — WhatsApp group, open mic Transient — passing on the street Unclear — you can’t tell

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Audience → Feedback What kinds of responses are possible?

Examples: like | friend | follow | thank | review | comment | join | commit | request | buy | eye contact | body language | hand signals

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Audience → Time Together How long are we present?

Examples: None — twitter, news feed Brief — speed dating Some — weekend workshop Enduring — workmates, old friends, family

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Contribution → Pretext Why are we communicating?

Examples: Shared Goal — team meeting Shared Value — close friends Shared Topic — comment thread Interlocking Goals — marketplace Unclear — strangers at a party

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Contribution → Pace How quickly are we communicating?

Examples: Off the cuff — improv, chat rooms Asynchronous — texting Reactive — Facebook Newsfeed Thoughtful — journal and share Contemplative — blog posts

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Contribution → Filter Why is this or that person talking?

Examples: Invited — dinner/camping trip Uninvited — question time at a public event / comment in a public forum Selective — standard barrier (e.g., university)

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Other Features What else is relevant to the situation?
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Connections → Matchmaking What clues connect people?

Examples: Deep Context — education, talents, skill sets, interests, values Shallow Markings — age, class, gender, race, beauty None/Random — chat roulette

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Connections → Interreliance Do we need each other to proceed?

Examples: Dependent — parents/children, gatekeepers Interdependent— congress, social club Independent — news feed

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Connections → Depth How well are people acquainted?

Examples: close friends | acquaintances | strangers | anonymous | mixed |

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Connections → Shape How do we interact?

Examples: In pairs — news feed Teams — sports league Whole Group — sharing circle Disjointed — high school dance (in-groups/out-groups) Parasocial — lecture, podcast

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Consequences → Status Is there a social hierarchy?

Examples: Flat — no, we focus on equality Ranked — scores or skill levels Celebrity — huge differences

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Consequences → Durability Will what I say stick around?

Examples: Ephemeral — Talking at a bar Temporary — Snapchat Searchable (w/effort) — Microfiche Permanent Record — Twitter Showcased — Ted Talk

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Consequences → Stakes How much will outcomes affect me?

Examples: High — THIS MATTERS!!! Medium — I'll live either way, but... Low — who cares? Unclear — I can't tell