Metrics May Indicate Delivering on Goals, Preferences, or Values
The traditional metrics used by technology companies and businesses are not adequate to see whether a product or service is actually a step towards, or away from, the ways that users or customers want to live. Traditional metrics can indicate whether a product addresses users preferences or goals, but not whether it helps them live by their values.
Getting Values Information from Your Users or Customers
- There are more intensive ways that involve bringing in users for Epiphany Interviews ().Structured Interview
- There are other methods suitable for polling larger userbases which involve surveys and custom user review processes.
In every case, we ask questions that pull apart the users' motivations (see